How Our Real Estate
Investments Work

Understanding Equity And Debt

Comprised of preferred and common equity.
Considered to be the riskiest.
Shares in 100% of project’s profits.

Usually a loan for fixed per-cent return.
Holds asset as collateral.
Does not participate in project’s profits.

How Equity Works
1. Investors Receive Their Capital Contribution Back
After debt has been repaid, first in line is your capital contribution (That sum you invested initially)
2. Preferred Equity
Once your investment money has been returned, you receive a fixed percent return per year, as a time compensation mechanism.
3. Common Equity Profit
Here is where the fun starts. Given that the project achieved its expectations, you receive a share of the project's profits. Here is the major benefit of being an equity partner. StraightUp participates in this profit on varying degree, according to the project specific business plan
Common Equity Profit
Here is where the fun starts. Given that the project achieved its expectations, you receive a share of the project's profits. Here is the major benefit of being an equity partner. StraightUp participates in this profit on varying degree, according to the project specific business plan

Everything Real Estate Investment Should Be

With StraightUp you get regular updates regarding your investments, from our 'Boots on the ground' crew.
September 2017
Time-lapse for September
July 2017
The Pieces Are In Place
We've moved in to the site. Looking forward to commence work.
December 2017
Commenced drilling on site
August 2017
Scaffolding of 215 West 28th Street